Nottingham Rugby Club and software firm Ideagen are to front up a new partnership as the tech company becomes the team’s premium sponsor.
As part of the deal, Ideagen will feature on the shirt of the championship side for the 2022/23 season. Ideagen will also appear on TV screens on matchdays, as well as pitch branding and media backdrops.
Speaking about the new relationship, Ideagen CEO, Ben Dorks, said: “We’re a business built on strong community values and it felt right to connect our brand with an ambitious regional club that matches our passion for inspiring dreams and creating community spirit.
“Nottingham Rugby put a serious focus on performance and ambition and we share those same values in our business practice. We’re exceptionally proud to sponsor the team for the forthcoming season and we look forward to an exciting year ahead.”
Chris Simon, Nottingham Rugby CEO, said: “We are delighted to be working with Ideagen. They have been incredibly supportive of Nottingham Rugby since our initial conversations a few months ago and we are looking forward to making a positive impact on the local community. It’s a privilege for us to be working with Ideagen, an organisation who share our passion for the city of Nottingham and there are exciting times for all concerned.”
Nottingham Rugby CEO, Chris Simon (L), Ben Dorks (Middle) and Nottingham Rugby Club Captain Josh Poullet (R)
The partnership will come into effect later this week on the first game of the season, with the current Championship campaign scheduled to commence on Saturday (10 September), with the team taking on London Scottish away.
The league competition will be played over 22 games with the final round scheduled for the Friday 28 April next year.
Meanwhile, the two-way partnership will also offer health, wellbeing and fitness sessions for Ideagen staff, delivered by Nottingham Rugby training coaches.
Ruddington-headquartered Ideagen has robust community-focused values, having a dedicated community education programme that works with young people to boost career prospects in technology and to help bridge the digital skills gap.
Ben Dorks continued, “Nottingham Rugby has a vision to inspire and aspire, both on and off the field, and we have bold plans to join up our ambitions to have an even greater impact on education, health and employment for a wide range of people, regardless of social status.”
Ideagen is also a sponsor of Nottingham Forest’s academy and Forest Women’s development squad; and most recently, England and Trent rockets cricketer Natalie Sciver.