West Bridgford-based creative agency The Dairy is set to continue its long-term partnership with
Nottingham Rugby Club, after agreeing to continue to provide marketing and design support for the
2021/22 season.

The award-winning agency has been Nottingham Rugby Club’s official marketing and design partner
since 2006, developing the club’s brand identity and creating all of the club’s marketing materials over
the past fifteen years.

“We’re delighted to have had such a long-standing relationship with The Dairy,” says Steve Smith, Chief
Operating Officer at Nottingham Rugby Club. “Each year the team continues to produce fantastic
marketing collateral to help evolve the club’s identity from season to season”.

“Every job is done to a high standard and working with the agency is always a pleasure. The team is easy
to work with and we are extremely grateful to continue to have support from a growing and well
respected local agency,”

“After a hard year of little to no games last year, we’re excited to get back on the pitch, surrounded by
fans and what better way to do it than with a refreshed look and feel ahead of the new season.” added

The Dairy, which recently celebrated its 19th year in business, has recently won a series of new clients
including Creswell Crags, Mentor Business Systems, Direct Textiles & Bags (DTB), FSG Tableware and The
Treat Kitchen. The team has a strong passion for rugby all thanks to MD and lifelong Nottingham Rugby
fan, Nigel Rowlson, who agreed to provide marketing support to the club on a complimentary basis when
the working relationship began back in 2006.

“Working with my local club was always one of my goals when I joined as a player in 1978 aged 16 and
then of course, later when I set up the agency nearly two decades ago,” says MD, Nigel Rowlson.

“I am delighted that our relationship has developed and flourished with the club over the last fifteen
years and I look forward to continuing the relationship for many years to come,”

“It’s safe to say that Friday nights will be looking a lot brighter under the lights of The Bay and seeing the
new collateral out there and in the hands of fans is a great feeling – one that I never grow tired of!”